PayPal's Business Model
PayPal operates a two-sided payments network around the globe. Two-sided is a key piece of the equation, PayPal has done extensive work to attract a vast number of both merchants and consumers to the platform, creating a network effect that fosters more transactions. As both vendors and buyers already have their information there, it makes it easier to connect them for future transactions as well.
PayPal's network has incredible reach, operating in more than 200 markets and serving more than 400 million active accounts. PayPal does connect to third party payments networks such as the traditional banking system. However, it also has its own proprietary solutions for
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